Direct Sales – The Latest 3 Exciting Secrets to Boost Your Sales

Before I share you with my secrets, let me explain first what direct selling means. This is the process of selling products and services to clients without using middlemen. That means, sellers and buyers are the only persons involve in the transaction.

Here’s how you can boost your direct sales:

1. Use telemarketing. I am well aware that there are quite a lot of buyers who despise getting calls from marketers that they do not know. However, research and studies confirm that telemarketing is still one of the best ways to connect with your target market and to sell your products and services. The key here is mastering phone etiquettes (when to call, what to say and not to say, etc.) and knowing the best ways on how you can excite and later on, involve your customers in the selling process.

2. Direct mail. Write a compelling letter that talks about the problems or needs of your target market. Make it sound personal by empathizing when needed. It’s important that you make these people feel that you do understand where they are coming from. Then, talk about your products and services. Highlight their features and benefits and present them as the best solution to the problems of your prospects. Sign the letter and if possible, include your most friendly-looking photo to add personal touch.

3. Do face-to-face selling. Although this is one of the most difficult and time-consuming ways to sell your products and services, this is definitely one of the best. Consider paying your prospects a visit and bring along your products. Aside from telling your clients how your products were made, their selling points, and their competitive advantage, you can also do demonstrations so these people will see how your offerings really work.

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Ultimate Internet Marketing Image – A Synergy of Traditional Offline & Online Marketing Strategies

There is a revolution is underway, a shift from traditional offline advertising, also referred to as “outbound advertising,” to online or “Internet” advertising. The transition has gained momentum as its popularity increases, becoming the medium of choice for business owners large and small, from the tiny “mom and pop” corner store to Fortune 100 companies. The reasons for this transition from traditional forms of advertising to new and innovative online strategies are complex and, at first glance, don’t appear to make much sense. However, once a company examines the logic, and even the psychology, behind this shift in focus and tests it, in almost every instance they are convinced of the power and profitability of the Internet, as not only a sales tool but as a client/customer relationship tool, as well. Unlike any strategy available prior to the Internet, the web provides easy and, in many cases, automatic access to customers and prospective customers alike, often at the push of a button.

Outbound Advertising: Prospective Customer and Customer Antipathy

Unlike many online methods of advertising and customer contact, traditional “outbound advertising” seeks out prospective clients by what can only be referred to as an invasive strategy, a strategy often resented by prospect and established customer alike. The company or advertising agency attempts to reach prospective clients through TV advertisements, radio ads, newspaper ads, direct mail, billboards, and so on. Significantly, many of the traditional types of advertising campaigns carry with them a negative connotation or stereotype, they are viewed with disdain and even contempt by the very people the ads are attempting to impress. Prospective clients and even established customers will use the time during television commercials to go to the rest room, get refreshments or do anything else but taken in the message advertisers have spent hundreds, even thousands and tens of thousands of dollars, for them to see. During radio commercials, listeners often change the station searching for music, getting annoyed when they can’t find a station playing music instead of ads. When a homeowner receives the mail delivery, they immediately throw away junk mail, referring to the trash receptacle as “file 13!” Readers of the morning paper will make a conscious effort to read or look “around” newspaper ads, focusing solely on the stories, the “Irish Sports Page,” the obituaries, and of course the funnies or comics.

The Emerging Trend and the Beginning of a Revolution

Enter the website! For years those savvy enough to realize early on that an Internet presence would pay dividends, unlike anything available through traditional, offline, “outbound” advertising, benefited from the greatest new tool available, the website! The website allowed for instant access to a business’s products and services unavailable through traditional advertising methods and vehicles without incredible expense and a cumbersome, if not unreadable, advertisement. The website revolutionized product and service presentation, making it one of the most popular and affordable advertising platforms a business can employ to generate interest in their business and increase traffic to the traditional brick and mortar companies using them as part of an overall advertising strategy. Interestingly, the website evolved into a vehicle in direct competition with traditional businesses as online business took off.

The Emergence of the Search Engine and “Googling”

The emergence of online business, and Internet marketing in general, changed forever the focus and the method of both advertising and the way business is conducted. With the emergence of the website, advertising changed from an “outbound” phenomenon to an “inbound,” client driven methodology. Prospective clients and customers began to look for, and actively search out, businesses and thus, with the emergence of the search engines, at first as simple as the first AOL and Webcrawlers and ultimately to The New King of the Hill, Google, marketing was revolutionized and changed forever. Google and “Googling” changed the way businesses are searched out and presented forever. Now, instead of an invasive form of advertising, “outbound advertising,” the client actively engages in the process of seeking out and finding businesses fitting their specific search criteria, their “keywords.” Google, Yahoo, MSN, Ask, and many others began to use keywords and complex algorithms, mathematical formulas, to establish rankings for companies with websites on the net, and the race was on.

The Death of The King: Long Live The King!

With the emergence of Google and Googling, “The King of the Outbound Advertising Hill,” the “Yellow Pages,” will never again see the glory days of the past. In fact, many a “Yellow Pages” advertising directory may be found, if it can be found at all, on the back porch collecting mold and mildew, in the garage under a pile of debris or in some closet or cabinet taking up space and never to be heard from again, at least until someone from the local school comes around as part of a recycling campaign and takes it off your hands. Thousands of dollars, collecting mold, dust, and not much else, while businesses in the know, those who have already made the transition to the Internet, have reduced or eliminated their expenses in return for a more innovative, relevant advertising strategy, one optimizing the best of the traditional, offline and online tactics to increase traffic, improve the company’s bottom line, and all the time reducing costs.

SEO: What the Heck is SEO?

SEO, search engine optimization, a complex and all-encompassing strategy used to influence and improve a company’s web presence through a number of strategies, soon became the darling of the “new Internet.” SEO also became the most sought after, least understood, and most expensive of all web services. To achieve optimal search engine rankings, companies paid thousands of dollars in an attempt to understand, manipulate, and ultimately conquer their respective “niche,” competitive environment, and target market and audience. Traditional SEO continues to play a role in many business’ overall Internet marketing strategies. However, the time and cost of a fully optimized search engine optimization campaign, complete with website and/or blog enhancements, has made it somewhat less attractive, particularly in light of current economic trends.

A Transition within a Transition

Interestingly, there is a shift underway in Internet marketing, as well. We will touch on this transition within a transition here and in subsequent articles. For many years now, online advertising has been all about the website. In fact, when an Internet consultant interviews a prospective client for the first time, a “website” is the first thing most business owners, advertising vice presidents, company presidents, and even CEOs ask for. However, the once requisite website has been usurped, no longer the King of the Internet Mountain, by the blog. Blogs and blogging represent the fastest segment of the Internet, with Twitter’s mini-blog format and Facebook’s family friendly, community atmosphere and approach running alongside; and, both taking the net by storm. The blog is a marketing sensation for a number of reasons, not the least of which is the fact that it allows for an intimate and ongoing exchange between the advertiser and the client and prospective client alike. The relationship building feature of the blog, organic in nature, results in a connection building process unlike anything available in any other single form of expression today.

The One-Two Punch: Blogging and Social Media

The relationship building capabilities of the blog, coupled with an intelligent overall strategy fully engaging the emerging power of social media, also referred to as Web 2.0, and a thoughtfully designed and properly incentivized email campaign, make it far and away the most promising new advertising vehicle available to businesses today, big and small. Interestingly, even companies like Skittles and Diet Coke are entering the social media milieu in a big way. Diet Coke now has a significant following on Twitter, yet nothing compared to the followings of President Barack Obama, CNN, Time Magazine, and The New York Times. Significantly, The New York Times, CNN, and Time Magazine have a multitude of blogs, all focused on various topics of interest to their readers, their target audience. The visual and print media companies have demonstrated the power, and indeed the necessity, of communicating directly with various segments of their audience through blogging, targeting them based on interest, and developing a loyal following as a result.

The Skittles Revolution

Skittles leads the revolution! Skittles has a small but active following on Twitter but it is their move to YouTube that is really opening eyes. Linked to their Twitter account, Skittles has moved to establish a profound and significant social media presence. The staggering fan base on Facebook is actually the most interesting aspect of this story. With nearly 3,000,000 fans on Facebook alone, there can be little doubt of social media’s power to create and maintain customer loyalty. Skittles has gone so far as to integrate a “squeeze” or “capture” page leading to their various Internet marketing platforms. While there are other companies fully engaged in an Internet marketing combination strategy, such as that engaged in by Skittles, the candy merchandiser has demonstrated an online marketing sophistication leaving many of the company’s competitors in the online dust. The use of mini-blogging, both on Facebook and Twitter, along with video marketing, and the use of a “capture page” to collect data they are interested in, indicates and overall Internet marketing strategy capable of moving Skittles ahead of its competition. Interestingly, Ford Motor has engaged a social media manager, Scott Monty, who maintains, among other Web 2.0 platforms, a growing Twitter following just shy of 6500 and a loyal fan base on Facebook, as well.

Old or New? Struggle or Prosperity?

There can be little doubt as to the magnitude of the transition underway in advertising and marketing today. Significantly, there is a transition within a transition taking place; and, blogging and social media are emerging as a powerful one-two punch designed to build customer loyalty and shape buying behavior as never before. The powerful relationship building tools available to companies engaged in online marketing offer a promise never before possible through traditional marketing strategies and “outbound” advertising media. Those businesses unable or unwilling to keep pace and go with the current trend will be left outside looking in as marketing strategies continue to evolve and improve. The “blogosphere,” particularly as it relates to a business’s target market or audience, social media or Web 2.0, the use of sophisticated relationship building strategies, such as email autoresponder campaigns, and various search engine optimization techniques (SEO), will provide businesses engaged in the Internet marketing revolution an opportunity to grow and prosper, in spite of the current economic down turn. For the rest? It will be a long, hot summer!

The transition from the old to the new, from an entirely “outbound” marketing strategy to an online focus has resulted in the formation of a new company, The Ultimate Internet Image – International, with offices in several states and more coming. The need to personalize marketing strategies, incorporating a synergy between the best of traditional offline marketing techniques and innovative and revolutionary new Internet marketing strategies have resulted in a company with one goal, excellence! For more information stop by our new blog at:

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Growing Your Business With Online Marketing

As a business owner, you know that one of the keys to a successful year is promoting your business. No matter what size your business is, marketing and promotion need to be addressed. Marketing has become a daunting task with the increasing number of online start-up businesses. And now, along with the traditional offline marketing methods, there are many online marketing tools and methods available.

Online Marketing is also known as Internet Advertising, web marketing, web advertising or e-marketing.

There are many benefits to marketing your business online. Here are a few.

Lowering Your Costs

A recent eMarketer article sites that “in the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories. In most cases, that means online.”

Your marketing budget is only so big and online marketing can stretch it even farther for you. TV and radio spots are expensive, printing costs for corporate and product brochures are expensive and traditional mailings cost not only in materials and postage, but deplete the environment as well. Why not direct potential customers to your website for information on products and services? Your website is your brochure, a marketing tool available 24 hours a day to prospective customers. Your revenue potential will increase while your costs diminish.

Offline marketing ads for newspapers, TV and radio are for a limited time and you pay for the time slot and space. In online marketing, your ads potentially can stay up longer and over time you end up paying less. Using article marketing, you could either write an article yourself or pay someone else to write it. When that article is distributed online, it stays on the Internet for many years. For a small cost, you’ve placed a marketing proposition that stays around indefinitely pointing potential customers to your website and your products and services.

Compared to traditional marketing or telemarketing, email marketing costs very little. These targeted messages will go directly into the homes and offices of your potential or existing customers.

Reaching a Larger Market and a Targeted Market

The Internet allows people from all over the world to do business with each other.

From another recent eMarketer article, in 2009, more than 65% of Americans are Internet users. They’re not only checking e-mail and Twittering, they are shopping for products and services.

With traditional media, your ads are restricted to a specific location for a limited time. When you promote your business online, you reach a larger audience than you would ever be able to reach otherwise since your marketing activity is not restricted by location. More potential customers always equal more sales opportunities.

Online marketing allows you to target specific demographics such as age, location, gender and income levels and in many cases allows you to track the behaviors of these groups as they interact with your online marketing.

It can also bring a branding campaign to life in a new way. This unique consumer interaction with your brand can leverage emotional links to your brand. Instead of a brand talking to a customer, your customer can interact with and experience your brand. This is intelligent brand marketing. You can influence people at the perfect time – their time, right when they are looking for information, comparison shopping and possibly buying.

Flexibility and Tangible Tracking

Online marketing can include email, newsletters, blogs, microblogs, podcasts, video and social media sites. All of these outlets have the ability to be flexible. An ad placed in a magazine or newspaper can’t be changed until the next submission. With online marketing you’ll know very quickly if a campaign is working and you can change wording or graphics and adapt product information to match changing market conditions.

The Internet also removes any guesswork from measuring campaign results. Using web analytics you can measure the number of visitors that a campaign brings to your website, how long they stay and the average number of pages they visit. This important information along with the flexibility, allows you to improve the conversion of your campaign and to increase your return on investment.

Instant Conversion Ability

Online marketing allows you to convert a shopper to a customer instantly. A potential customer reading a traditional newspaper ad does not have the ability to click a mouse and buy your product or service immediately. Offline marketing involves more time and money to convert a shopper into a sale.

Online ads allow direct response. Consumers can click to learn more about a product, sign up for a newsletter or RSS feed, or buy right then and there. This will in turn create a database for you, which, with email marketing, will allow you to reach people who have already expressed an interest in your product or service. And online marketing allows you to sell to anyone, anywhere and at any time. You’re not restricted by time, geography and location considerations.

Internet marketing includes strategies such as search engine optimization (SEO), pay per click marketing (PPC), article marketing, blog marketing, online brandcasting, social media marketing and many more interactive marketing services.

While these strategies may seem daunting at first, with a little research, you can use some of these tools to help you optimize your website and increase web traffic. Or, if you have it in your budget, there are companies that specialize in many SEO services.

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What Network Marketing and America Going in the Wrong Direction Have in Common

According to the latest polls 81% of Americans believe our country is headed in the wrong direction. The high percentage set a record of the polls that started back in the early 1990′s with the New York Times/CBS News polls. Some of my thoughts on why so many believe our country is on the wrong track.

Many Americans that were not affected in the early part of the war with Iraq have now lost jobs, businesses and homes. 78% of the respondents to the polls believe our country is worse off than 5 years ago with only 4% believing it is better off than 5 years ago. The 4% in my opinion have misguided notions of where the country is headed. With talk of recession and the possibility of another depression in our great country it is obvious we are not headed in the right direction.

Many people in America have turned to working from home. The truth is that there is a 95% failure rate in that market. The reasons why are as obvious as why the country is headed in the wrong direction; leadership and being given the wrong information.

Drawing a comparison between the track America is on and network marketing may not be as strange as you think. Working from home can be an enjoyable experience when one has the proper tools. When our country is on the right track; people flock to America to live the American dream.

Working from home gives me the opportunity to talk with many people daily. I hear time and again they are looking for an opportunity but can not afford to join a company as they are on the verge of losing all they have. They have become mistrustful of anyone with a solution to their problem, with good cause I might add.

For too long the top 5% of network marketers have had their way. They have owned the industry, become rich off of those that love the concept but have no idea of how to successfully build their business. With this elite few withholding crucial information to your success it is no wonder network marketing has been getting such a bad rap.

Network marketing is a great source of free enterprise. Where else can you own your own business for under $100. If you have ever looked into buying a franchise from McDonald’s or another fast food chain you know it takes hundreds of thousands of dollars.

Most of the top 5% in network marketing do not give up their secrets to success. This has never made sense to me as the success of the team could make them and their team millions of dollars. The simple truth is when you and others like you have had enough and decide to leave their team, they have already made plenty of money from you and have ten more to fill the slot you leave vacant, it becomes a revolving door, some go in, others go out, next…

Having a great desire for my success, I was not going to be held back and was determined to find my way. I quit listening to the lies I was being told; buy more leads, get your warm market involved, talk to everyone you meet, it goes on and on.

The truth is those advising you to buy leads are most likely getting a kick back from the lead vendors. Your friends and family probably aren’t speaking to you anymore after you have led them through a dozen or so companies. Walking up to total strangers about a business opportunity is crazy as they will most likely look at you as if you have lost your mind. When you think of it, most jobs require an interview to make sure there is a good fit. We don’t want just any Tom, Dick or Harry on our team, we choose to pick those that fit our value system, those that are like minded.

I am putting together a team of people just like you and me, that are committed to your success as well as their own. No lies here, we choose to make money from home. The difference is we want you to make money also. We do not claim to be experts, nor do we want to charge you thousands of dollars to build your business.

When the movie The Secret came out it reached publicity heights that astounded me. What bothered me about this movie is the same thing that bothers me about being lied to by the network marketing gurus. They left out the fact that you must take action to achieve what you desire. It is not coming to you by sheer desire. Why was that fact left out? Look on the internet, now they are making millions teaching those willing to spend the money that you must take action. Chances are there will be something major left out once again so that next year they can charge to teach you that. Most of what you pay for can be found for free on the internet for those willing to do the research.

Your choices are these; spend up to $15k to go to a week long seminar or do the research yourself. It takes many hours a day finding the facts. There is another choice. You could attend our free weekly webinars which will begin by the first of July. We have done the research so you don’t have to. Come with your questions, we welcome them. We will be doing radio shows on Blog Talk Radio also covering the same subjects. For those wanting to take advantage of our offer leave a comment with your information so we may contact you.

If you are tired of being lied to, take action now to make the changes needed. Like a pot of soup, with the right ingredients, or in this case, the proper tools, you will accomplish your goal.

Cheryl C McNeil

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How Inbound Marketing Helped Mike Get His Mojo Back

I ran into a good friend of mine recently. Mike has been in direct sales for 15 years and has been highly successful. He is a can-do, nothing can stop me type, which has served him well in sales. He has been a consistent recipient of president’s circle awards at annual sales meetings. However, this time he seemed dejected.

We got to talking about work, and Mike shared with me that he thought that he had lost his “selling mojo.” Turns out, he had recently joined a new company and was trying to build his pipeline. He went on and on about how hard it was trying to cold call his way into new appointments. His new start-up company did not have much in the way of demand yet. It’s a new product. There’s no inside sales team. Mike came on board to bring in the first group of clients and then to build a sales team. Having been selling in Silicon Valley and having worked for my share of start-ups, this sounded familiar.

I told him that his selling mojo was probably just fine. However, things have changed in the market. Thanks to caller ID, more and more decision makers are quickly screening calls and deciding which ones to answer. Direct sales executives, like my buddy, find themselves competing with dozens of telesales companies and hundreds of other sales executives, to reach the same decision maker. The result? It is taking over 20 dials just to get through. Moreover, decision makers, who grow weary with the never-ending barrage of calls, are not in the best of moods when they do answer their phone only to find another sales person on the line. Having high paid direct sales executives spend their entire days cold calling is not the best approach to getting meetings these days.

However, that is not the biggest change in the market. Thanks to the Internet, people have an entirely new way to learn about your company. By simply switching on their laptops, they can read about your products, compare them to your competitors, check prices, and find out what current customers are saying about you. In addition, they can do this 24×7-whether they are working in their office, drinking coffee in a cafe, or sitting in their living room dressed in their pajamas!

One result of such changes is that prospects no longer need to meet personally with a sales rep to stay up-to-date. Another result is that potential customers are better informed about your products and services before you ever meet. Buyers have more control of their buying cycle than ever.

Research shows that 80% of the time, it is the buyer who seeks out the seller!

We set-up a meeting with the founders of Mike’s company. We proposed a new approach to the market, based on a combination of inbound marketing, balanced with a judicious use of outbound telesales.

The inbound strategy consisted of the following:

  • Develop sales frames to create a unique, differentiated go-to-market message.
  • Revise their website copy and downloadable content using the new, differentiated messaging.
  • Optimize their website and their downloadable content for search engine optimization (SEO).
  • Start a blog with articles by their company’s thought leaders.
  • Start to participate in discussions on social media sites, like LinkedIn, that their target customers frequent and where the discussion topic relates to issues that their product could fix.
  • Develop a lead nurturing campaign that offers a steady stream of educational content relating to the problems and challenges facing their target customers. This content should not sell in an overt way. The goal is to create a positive image of Mike’s company in the mind of their prospects. Another goal is to nudge the prospects along a path towards being ready to meet with a direct sales executive.

Because of this program, website traffic is up dramatically, along with an increasing flow of conversions (website visitors who give their contact information when downloading content). These conversions go directly into the lead nurturing program. The lead nurturing program generates new sales ready leads each month. The sales pipeline has also increased significantly. Mike spent less of his time cold calling, and more of his time in face-to-face meetings with prospects.

And guess what?

Mike has his sales mojo back.

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What is Network Marketing?

Network Marketing or Direct Sales has become a popular and effective business model. Companies like Dell Computers, Proacter and Gamble, Amazon.com, Colgate and Insurance Companies are using this proven method to distribute products and services.

Network Marketing is the movement of products or services from manufacturer direct to the consumers without selling through retail shops. They distribute though a network of representatives. They are usually known as Independent Distributors or Networkers. This movement consists of advertising through the power of word of mouth. It is a very effective and fast.

There are two types of Network Marketing Companies, Single-Level Marketing or Multi-Level Marketing. This is to differentiate the compensation plan that the companies use.

For Single-Level Marketing is basically earned the commission through your direct successful referral. But for Multi-Level Marketing let you earn the commission through your direct successful referrals and if your direct representative refers someone, you are still able to overwrite the commission up to many levels down the lines.

I personally recommend any body who wants to involve in network marketing to choose Multi-Level Marketing model to have maximum leverage in your income.

Many people have already involved in network marketing already on a daily basis. For example, if there is a new movie screens in the cinema, and you watch it, you like it, you sure recommends your friends to watch. Because of your endorsement, your friend would want watch this movie.

Your involvement of spreading the word, result in increasing the sales for the cinema. See the power of network marketing? And by the way, did the cinema actually pays you any endorsement fee or even give you free tickets for you to watch? The answer is “No!”

The point I want to say is that network marketing is a powerful business model. Whether you involve in the business or not, you are still involved in network marketing. The different is whether you are getting paid or just helping the companies to advertise free.

Because of this business model exist in this world, many people have benefited from this opportunity to start up their business during their spare time while they are working in their full-time job. The start up cost is much lower than starting up a traditional business and low risk investment in your business.

Those who follow the proven system provided by their own companies to do their network marketing business at their own time, they are able to quit their full-time job and build their network marketing business as their career.

Because of network marketing business has helped many people to achieve what they want in life in term of personal development, health, family and financial, this business model is getting very popular. Network Marketing is one of the professional and prestige careers that many people would want to get into now.

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The Difference Between MLM and Direct Sales

MLM and direct sales have their similarities but they are very different. Here are the differences:

MLM

1- Lower Start Up Cost:

You can get started with as little as $29.95 however; the commissions are also lower ($5 to $50 per sale).

2- Success depends on the size of your organization:

The more distributors that you have under you will directly benefit your income.

3- Training is Minimal:

Since it can be a lot cheaper to start up, you can expect to get your moneys worth in training. Basic training is usually expected as a result of smaller start ups.

4- High Attrition Rate:

Since it is cheap to get started and the fact that many new distributors are not ready to pay the price for success, many new people will quit as quickly as they joined. It is like trying to fill a leaking bucket.

5- Payouts:

Most companies payout monthly although some payout weekly. You do not get paid directly from customers.

Direct Sales:

1- Higher Start Up Cost:

It can cost you anywhere from $99 up to $20,000 with direct sales. Yes it is definitely more expensive to get started with a direct sales business but of course the profit margin is a lot higher ($100 to $10,000 profit per sale).

2- Success depends primarily on your own efforts:

You get to make money for your direct efforts instead of relying on building an organization. If you make a sale today, you get paid today.

3- Great Training:

Top tier companies usually try to hire the best of the best in trainers to assist their new marketers to build their business. This is one of the reasons that this sales model costs more to get started with.

4- New marketers tend to stay in the game longer:

Since it is a bigger investment than what is required by MLM companies, most people will stick out their learning curve longer and stay in the game because they have more money on the line. When people have little to lose, they tend to get easily distracted and even lose interest quickly.

Payouts:

Most top tier companies allow marketers to collect payment upfront from their customers. The marketer gets to keep the lion’s share of sale and then send the company their percentage.

In the end it will be up to you to decide which type of business is best for you. Both have pros and cons. Both will require the same amount of work. However, direct sales usually does pay out a lot better in the long run than MLM.

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Email is the Future of All Effective Marketing

In recent years email marketing has really taken off with more businesses trying it than ever before. The reason for this is that more businesses are realizing that they can get just as much done through email as they have been through other avenues. In fact, email marketing campaigns are becoming more and more lucrative all the time. Many experts believe that in the future that most, if not all, effective marketing campaigns will take place through email.

The Benefits of Email Marketing

Many businesses are choosing to try it out for one simple reason, and that is because it is cost effective. Instead of spending big bucks on advertisements in papers and spots on television or flyers to post in relevant spots, businesses can send out an email to their target audiences and let them know all about their product, service, or event.

Doesn’t it make more sense to do this, which can be virtually free, when data shows that it works just as well as other marketing methods? Many businesses are leery of email advertising when they first find out but soon find that this is the way to drive their business.

Another reason that many people are trying their hand at email marketing is because they can be more focused in their marketing efforts. A lot of businesses have a hard time getting to just their target audience, making their work count. Email allows for the business to contact their target audience directly with no middle man. So, in addition to being most cost effective the business can get their intended message or information to the consumer much more directly.

Yet one more benefit to email marketing is that it is more personal. Consumers respond to what is familiar and personal and when you are marketing by email you can be much more personal than if you place an advertisement in a newspaper or have a commercial on television. You can address customers and potential customers by name and you are coming right to them to deliver the information that you want them to have.

Consumers respond to this as they feel like they are receiving individualized attention. This perceived individualized attention is what makes people want to buy, visit a location, or attend an event and that is what good marketing is all about.

We are living in a time where more people get their news from the computer than they do from the television or the newspaper. Many other people get all of their entertainment from the computer, so why not send marketing through the means of communication that a growing portion of the population is the most comfortable with?

With more and more people getting online all the time and using it for all of their needs, it simply makes sense to start incorporating email into marketing campaigns as eventually this will be the marketing plan of choice for those that want to succeed.

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4 Tips For Direct Mail Success

When it comes to running direct mail campaigns, to the novice, it’s like trying to understand Heisenberg’s Uncertainty Principle of sub-atomic particles. But you should know that this is much easier, and is incredibly simple to put to use in your business.

Direct mail is such a vast marketing option that there are so many things that you can do with it to make it work for you. In this article, we’re going to take a look at some of those things that you could be doing to improve your sales and profits using direct mail marketing today.

All of these strategies can be implemented in your spare time, and they aren’t hard to do. Simply use these tips as a way to improve your sales and profits, and use it as a guide when doing your direct mail campaigns.

Here’s the first tip that I can offer you when it comes to direct mail marketing:

1) Use “bells and whistles”

Bells and whistles simply means add tangible items to your sales letter package. This could be a $1 bill, a post-it note, a toy of some sort, a CD, a DVD, or anything that you can think of that makes sense and that will get people to read your entire sales letter.

You should know that this is a great way to earn sales without you having to do much of anything. The item you attach will get their attention, and will compel them to read the rest of your sales letter. Here’s another thing that you can do to improve your sales and profits using direct mail:

2) Don’t list your name in the return address field

In the return address field, all you want to do is to include your mailing address. This will build a layer of curiosity in your prospect, and the “mystery” of who is mailing them will cause them to open the letter. This is something that works like a charm. Here’s another tip:

3) Mail an odd looking package

The odd looking package doesn’t have to be extremely large. You could mail out your letter in a bubble wrapped envelope and people will open it up to see what’s inside. Usually people think it’s a gift or something, but it will be your sales letter (and whatever bells and whistles you include) that makes the package bulky, and that will make it more likely for them to open up. Here’s the last direct mail tip:

4) Pick a good list

Your mailing list is perhaps the most fundamental piece that you should include in your direct mail package. It’s something that requires a bit of research, but once it’s done, you’ll stand to earn a lot of profits in your business simply and easily. This is the fun part about direct mail, because once you have this ready, you can mail out with confidence that your mailing piece will work.

These 4 tips for making direct mail work for you is something that you should seriously consider, and should be doing in your business today.

Good luck with using these tips to earn the kind money that you desire with direct mail.

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Direct Mail Lists – Are They Relevant in the Digital Age?

Buying a mailing list for direct marketing is one of the best investments that you can make for your business. Although email marketing evangelists have long declared the “death of direct mail” the statistics prove otherwise.

Consider for example:

• Response rates for direct mail have held steady for the past four years.
• Nearly 60% of direct mail campaigns in the financial services industry produced a direct sale.
• 79% of B2B professionals rated direct mail as “very effective” to “somewhat effective.”
• The 18 to 24 year old demographic prefers to learn about marketing offers via postal mail, rather than online sources.

Clearly, mailing list marketing is far from dead and is continuing to thrive and prove valuable in the digital age. Purchasing a mailing list of potential buyers is one of the most effective ways to market your products or services. Using a direct mail list is a smart move for three key reasons:

1. Email inboxes are increasingly overcrowded.

Although there aren’t any specific statistics about the number of emails received each day by individual users, it’s estimated that 2.8 million emails are sent every second. That means that the average person is receiving dozens if not hundreds of email messages each day. Imagine the type of information overload that the average user experiences – and it’s easy to see why many people prefer to receive marketing messages through traditional mail.

2. Mailing lists can help you make a memorable impact.

Mailing campaigns allow you to place your message direct in your customers’ hands in a memorable and tangible way. Unlike with email, consumers handle the mail piece as it comes in and deals with it right then and right there. It doesn’t sit in an inbox for weeks, or get filtered into a spam folder. Your mail piece is opened, viewed and acted on. Even if your prospect doesn’t take action the first time, chances are they’ll remember your company and your offer when it comes back the second time around.

3. Quick Response codes make direct mail interactive and accessible.

Email marketing is often touted as having an edge over direct mail because of its interactivity. But the advent of Quick Response (QR) codes have made direct mailing lists interactive and connected them with the ever present smartphones. Using a QR code on a piece of direct mail allows the recipient to scan the code with their smartphone and access your company’s website for more information. This brings a level of interactivity and cross-platform connection that not even email can offer.

Mail lists work because they help your company stand out, make your offer memorable and connect your company with a recipient’s online experience. Poorly constructed mailing lists are more to blame for direct mail failures than the marketing form itself. Targeted, clean and reliable mailing lists can help your organization make a lasting, and profitable, impact with your target market.

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