As an entrepreneur, you will need to create a marketing plan in order to have the correct blueprint for the direction of your business. Without a marketing plan, your marketing can wander off in many unsuccessful directions. Here you will find out how to create a one-page marketing plan that will give your business laser-focus.
Jay Conrad Levinson, the grandfather of marketing for the bootstrapping small business owner, created a one-page, seven-step marketing plan formula that will help guide your business towards profitability. This plan should never be more than a single page, and in most cases it won’t be more than seven sentences.
By creating a short and simple marketing plan, you will have a document that you can constantly refer to and change as your business changes with growth. Here are the steps:
1. Explain the purpose of your marketing. What are you trying to accomplish? More sales, to get someone to subscribe to your free letter, to get a person to mail a post card, or to get someone to visit your store. There are many possibilities.
2. Spell out how you are going to achieve that purpose by providing certain benefits to your customers. These should be benefits that should be perceived as unique to your business.
3. Specify your target market. Who are the people that you are looking for and what are all of their statistics (age, wages, hobbies etc.).
4. Describe your niche in that market. Where does your company fit vs. all of the other companies in your market.
5. Outline the marketing weapons you will use. List the various ways you will get your message out, such as direct mail, billboards, televisions ads, etc.
6. What is the identity of your business? How are you going to present your business to your customers and what will be your unique selling proposition.
7. Establish your marketing budget. Write down exactly how much you can afford to spend on gaining customers.
Joshua Black is an on-line infopreneur, marketing consultant, author and educator dedicated to helping the bootstrapping small business owner succeed.