Notes for Particle Board Used for Furniture

Particle board is a environmental friendly board, which has a wide range of raw materials and affordable price. Also particle board are popular in furniture making field.

1. Beauty

Choose a color similar to the house environment , which will meets the requirements of daily use and decoration.

2. Application

It is easily affected by the environment since it is wooden. We need to deal with it according to different application areas to avoid long-term environmental impact of the product.

3. Structure

The structural is very important, and it is necessary to test during manufacturing process and select mutually matching fixing parts, which is safety and long time service.

4. Edge banding

It is necessary to do edge banding, which makes beautiful and advoid scratches.

ZMADTO Plywood Co.Ltd. is focus on construction plywood & wood formwork product. Our factory was established in 1993 and covers an area of 240,000 square meters with an average daily output of more 30,000 pcs plywood. Besides, the factory has more than 200 advanced equipment. After years of continuous development, it has become a leading company in the international wood formwork industry and exported to more than 20 countries around the world.

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Do You Want Blinds Or Do You Really Want Interior Shutters?

What are blinds and what are interior shutters

Blinds are window treatments made from slats of fabric or wood that can be opened and closed. Interior shutters are window treatments made from panels, which open and close horizontally on hinges, just like a door.

Blinds give homeowners more control over the amount of light they let in through windows because there is no frame around them. They also offer privacy. Interior shutters such as plantation shutters in Penrith, can offer privacy too because the panels don’t have a frame around them and they open and close like an actual door or window shutter would.

Blinds are less expensive than interior shutters, but also come with fewer options for customization (e.g., colour selection, style). This makes blinds more difficult to match with existing décor styles unless they are neutral colours. Interior shutters are not only more stylish overall, but they can be customized to fit any design needs homeowners may have, including matching other window treatments already installed throughout their home.

Shutters are very expensive because of the customization options available. They also need to be custom made, which can take several weeks for them to arrive at your home once ordered. However, shutters are virtually maintenance free and will last you a lifetime, whereas blinds like roller blinds in Sydney homes, require regular cleaning in order to look their best over time.

Examples of shutters include PVC Plantation Shutters, which are beautiful and perfect for homes in warm climates, since they’re made from a synthetic material.

Why do people choose between the two?

Choosing between blinds and shutters can be very difficult because both are great window covering options. Examples of blinds include roller shades, which provide good light control and can be customized with a wide range of colours or patterns to fit your home’s décor. Blinds have become very popular with homeowners because they are less expensive than shutters; more affordable on the pocketbook.

Some homes use plantation shutters for all the windows in the home but there are many homes that choose between just using them on some windows. Blinds can take a little longer to open and close but this isn’t usually too much of an inconvenience for most people.

The pros of choosing blinds over interior shutters, or vice versa

Choosing blinds can have many benefits, including:

They are generally more affordable than shutters.
It is easy to clean them and they look great over time as well.
You can customize the slat you would like for your window since it does not need an entirely new one if you decide that you don’t want the blinds anymore.

The cons of choosing interior blinds include:

They can be more difficult to clean.
Cannot block out light completely and may allow cold air in during winter months.
Interior blinds also require drill holes to hang on your wall or window frame which might cause damage over time.
They don’t last forever but will wear down after years of use requiring replacement along the way whereas shutter slats won’t break easily at all.

The pros of choosing interior shutters include:

They are generally very attractive with different styles available to suit most any home décor.
They offer a luxurious feel in addition to keeping out light during certain parts of the day.
Shutters are extremely durable and last for years to come.

The cons of choosing interior shutters include:

It is important that you choose quality material (not cheap plastic) so these will not break after a short time period like some cheaper brands might do.
They are also very expensive, so they are not always the most practical option for every homeowner.
Some materials like wood may not be ideal for wet areas because they can warp.

How to decide which option is best for you

Choosing the best type of window treatment for you will depend on your personal preference, budget and lifestyle. If you have a larger budget for window treatments then interior shutters are the way to go as they can give you great insulation from warm or cool air seeping into your home during winter months. They also do a better job at reducing noise pollution if that is an issue in your area too. Plus, their high-quality material typically last longer than blinds meaning less replacements over time which will save you money in the long run.

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Local Safety Requirements for Pools

Check with your municipality to find out if you need a permit for the pool

You can check from your local authority with regard to the swimming area that is being constructed on your property. It is very important to get a compliance certificate from the local authority once you have completed building a pool on a property which belongs to you. You can also check with them regarding any local safety requirements such as fencing, gate etc.

If you’re planning on building a new house and want to include a swimming area, it is important that you contact your local council before anything else, as they will be able to let you know if there are any restrictions or not. Getting a pool safety inspection in Sydney after construction is vital, so that you can apply for a certificate of conformity.

Make sure there are no cracks in its foundation

The pool foundation could have cracks in it which may lead to flooding if not fixed. Make sure that the foundation is solid and there are no cracks which could lead to flooding in heavy rain or storms.

Add safety features like fences, gates, and alarms

There are many required safety features that you need to take care of if you have a swimming area in your home. These include

Fences – Fencing should be at least four feet tall and not be able to trap a child’s head.
Gates – Gates should open outwards so that it cannot fall on people.
Alarms – Alarms are important because they will alert you if someone is in the water even when you’re not around. Make sure the alarm works properly because it could be dangerous if it doesn’t.
Main drain cover – the main drain should have a strong, secure grate to prevent accidents. This is especially important for hot tubs and spas because people can fall into these drains very easily due to their depth differences.
Make sure they’re up to code so you don’t get fined later on down the road by local authorities checking everything out before issuing permits. The good news is that doing a pool inspection in Sydney costs much less than what city officials will fine you, hence it’s worth getting done.
Ground Fault Circuit Interrupters (GFCI) – GFCIs save lives. The electrical outlet or junction box should be checked to make sure that the GFCI is properly installed and functioning. Equivalent devices can also be installed as long as they function in a similar way by preventing hazardous current from reaching people through water contact. This ensures safety for those who are around these areas, especially children, since kids like playing with outlets and such things at their age. This device senses any sort of electricity discrepancy between two points on an electric circuit which it then interrupts power flow if there’s one present so you don’t get electrocuted.

Install a filter system to keep debris out of the water

A filter system will keep the water clear of contaminants. It also helps keep the water clean and will prevent you from having to drain it as often. You should have your filter backwash once a week or more depending on how much dirt is in your water supply.

Keep an eye on children around pools

Whenever children are in and around the swimming area, you should be watching them carefully as they’re most likely to drown when unsupervised. You should teach your children about safety measures and make sure they know how to act safely around the water.

The most important safety requirement for pools is that there must always be at least one adult supervision in the area where children can swim. This means that no child under 14 years old can go into or near water without an adult present and watching them carefully. It’s best if this person doesn’t get distracted by other things like talking on their phone while supervising kids around water. Life rings and arm bands with air chambers are often used to prevent possible drowning accidents.

This is one of the reasons that alarm systems are important as well, because if a child goes into the area unsupervised, then the alarm will go off and let you know that someone is in the water.

Test your emergency equipment regularly so that it is always ready when needed

All your emergency equipment should be checked and ready to use when you need it. For example, your pool alarm system should be tested every day and the batteries of any lifesaving equipment such as a life ring or arm bands should also be checked to ensure they are full.

For the safety of your family, it is important to be informed on any local requirements for pools. These may include fencing or signage that are required by law.

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Cruisers Led the Entire Social Media Trend – Marketers Followed

Cruisers are social animals by nature. They are joiners. For the most part, they belong to groups and organizations, and seek to meet new friends when they cruise. “Picture the best friend you’ve never met.” That is the promise inherent in a cruise vacation…yet at the turn of the century – the cruise lines failed to understand it, or lead with it.


In 1999, I met with a friend from the airline industry who had recently become the President of a very large cruise line, who informed me over the course of lunch that he had just been on his first cruise. He went on to explain that he felt the need to have the ship’s communications department facilitate ship-to-shore communications capability just for him, so he could check his e-mail while at sea. I told him then and there that his company (and all other cruise lines) would be retrofitting their ships to facilitate the same connections for their guests that he demanded for himself – in every cabin. He told me it would never happen – as the costs were too prohibitive. I explained that his prospect’s communication needs were no less important than his own (from their perspective), and that he had just articulated a major cruise resistance factor that needed to be overcome. What he perceived to be a “cost,” was actually a huge (“wish you were here”) marketing opportunity, one that self-liquidates through use fees. The industry has subsequently proven me right, as every major vessel now offers internet capabilities to its guests.

Y2K And Beyond

B.I. (before Internet), booking a cruise necessitated the inclusion of a commissioned travel agent in the education/facilitation process (for an 18% fee). At the point where the Internet had achieved a 50% rate of adoption in the US, the developing cruise-specific social communities were facilitating Internet-enabled-word-of-mouth to such an extent that every question any prospect might have to achieve a comfort level sufficient to purchase a cruise, was easily answered by the community. Direct booking (by phone) was being facilitated by the conversations that were occurring online, saving the Contemporary cruise brands $180 per booking on average.

2002 – A Year Of Transition

If you’re reading this, you may well have been among the early adopters of online travel research and booking, for whom the Internet replaced the travel agent for all of your research and booking needs. A mindset developed among this cohort that they would no longer rely on travel agents. One problem. Cruises are a highly complex purchase, and fear of making the wrong decision was causing booking paralysis among this contingent. As a result, these would-be-cruisers were spending weeks and months on message boards, hoping to attain the knowledge and comfort level sufficient to book their first cruise. While the industry’s reseller channel was under direct attack, the cruise lines had yet to make the online tools available to facilitate the transaction in this new paradigm, for fear they would be perceived as cannibalizing their those responsible for booking 95% of their business. While an industry struggled to maintain the status quo, the online cruise community blew right past them.

Cruises In Common

While most were conducting their research as a couple, these interactions led prospects to seek a connection with other couples who were already booked on the same cruise they were contemplating. This organic trend was witnessed in real time, in its infancy, by this author. The ramifications were tremendous, and would change an entire industry. The disintermediation of the reseller channel was occurring before my eyes, in a most compelling way. Not only were cruisers providing advice, they were actually involved in selling the product – for free.

“Join Us On Our Cruise!”

What cruise line marketers failed to understand is that people were at least as interested (if not more interested) in the types of people who would be on their cruise as they were in the brand, ship or itinerary. Marketers had no desire to help prospective cruisers answer that question in 2002, as their budgets and mindsets were all geared to “broadcast mode.” While marketers were proclaiming “We’re prefect for everyone!” – potential cruisers weren’t buying it, as evidenced by the fact that 90-plus% of Americans had yet to cruise – this despite a huge percentage who said they’d like to.

FriendShip Facilitation

As was hammered home in my subsequent e-marketing consulting for the aforementioned cruise line President, “You’re in the friendship facilitation business, and your marketing department doesn’t know it!” While I was spending most days reading the thousands of message threads on sites like, learning wants and desires, fears, resistance factors and all the rest, marketers in the industry scarcely knew of this community’s existence – and certainly did not see the powerful future of Social Media that I foresaw – as it exists today.

Only by sheer tenacity was I able to push through a first-of-its-kind program, whereby a Fortune 500 company embraced an online community, honoring their value to the company. As couples with a cruise in common formed their own vertical affinity groups, we implemented a program to acknowledge and reward their online interactions once they boarded the ship for their cruise. A special party for each group was planned on every significant sailing. The online community was delighted to know that one brand was listening to their wants and desires (knew them by their screen names) and rewarded their online efforts in the real world – enhancing their vacation experience. As they returned to their cabins in the aftermath of these parties, they’d report back to their other onshore cruise friends in the broader Cruise Critic community – from the ship: “Here’s a picture of our group with the Captain!” Powerful stuff!

Seeing The Opportunities

Here we are all these years later, and corporate leaders and marketing departments are all abuzz about how to catch-up with this Social Media Tsunami and leverage it to their advantage. Here’s a little tip. It’s an art, not a science. Getting it wrong with heavy-handed offensive tactics can destroy your brand’s credibility among existing communities. Sensitivity is at least as important as creativity where friendship facilitation is concerned. What business are you in? What business could you be in? Are your marketers geared toward broadcasting – or are they listening, and then responding to delight your prospects in surprising new ways?

Customer Experience & Service

If your customer service department isn’t actively monitoring message boards where discussion of your product or service is concerned, you’re on the road to extinction. In the new world, customer service IS marketing, and for the most part, brand advertising is irrelevant. Community members who have legitimate complaints about products or services, and voice them online, should have an expectation of results. When you take steps to fix legitimate problems voiced within these communities, your brand’s critics can become your most ardent champions – and it can happen in real-time – to the boisterous applause of the broader community.

The Pitch

That said, there are one-hundred wrong ways, and one best way, to handle these matters. It’s not likely you have this skill set in-house. Sending in covert agents to infiltrate communities – or recruiting brand champions from within existing communities – will result in your brand’s public crucifixion (as occurred with my former cruise client when their marketers recently attempted this ploy). Treading lightly into these waters – with customer experience and customer service as your primary missions – will lead to brand loyalty, not as a direct result, but as an indirect byproduct of applied respect and common sense.

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The Best Way to Do Forex Today is Via the Use of Non Directional Trading Formulas

Forex trading was conveniently threading a predictable and directional path not so long ago. Then came the unexpected turn of events and all of a sudden, the world is experiencing a terrible blow with the economic meltdown it is facing. The foreign exchange market became chaotic and nobody can surely say what is to come next. Although few and far between, times like these happen. And when it does, it is not likely that people will have to stop what they are doing due to some ineffectiveness experienced when using the old methods. The way to face this types of problems is by making use of new formulas and strategies that will work according to new situations.

This is exactly how it should be done with forex trading, particularly forex options trading. Traders and investors who became used to predictable directional trading strategies may now make use of a non directional trading formula that will help them earn profits despite the unpredictability of the market and the unsure movement of the economy. Non directional trading formulas can provide less risks than its counterpart.

However, it is much more complex and makes use of higher technology compared to the traditional methods.
The good news is, there are currently a number of non directional trading formulas available online that can be accessed by traders to help them with this type of system. Some are even automated and needs only very little supervision to work. Simply browse online for these trading formulas and no matter what the economic situation is, forex market remains a profitable business.

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Stock Market Cycles That Make Money

Many stock traders will follow patterns in the market rather than invest in a stock that they’ve researched. The reason why so many traders invest in market patterns is because its far easier to trade if you can find a repetitive cycle, just think of it for a minute.

If you knew the market was going to move in a certain way at around the same time every day, wouldn’t you make a fortune?. Below, we’ve outlined several market cycles that happen either every day or over several days.

Most of these cycles can be around 80% accurate, its up to you which ones you want to follow. A good idea would be to take a good cheap stock from the Nasdaq & apply it to any of the market cycles listed below for a couple of weeks. See how it performs, if its making you money, then stick with it. Remember, these cycles are repetitive so you can use them over again & again.

* 10:30 a.m. (Usually 10:15 to 10:35., 1st high or low of the day)
* 12:30 p.m. (From 12 to 1:00 p.m., markets tend to reverse what they were doing at 10:30 a.m.)
* 2:00 p.m. (From 1:30 to 3:00 p.m., market trading heavier/trend for the day may change)
* 3:00 p.m. (From 3:00 to 3:20 p.m., one direction, which may or may not be the same direction that was established between 1:30 to 3:00 p.m.)
* 3:20 p.m. (From 3:20 to 3:40 p.m., change direction)
* 3:40 p.m. (From 3:40 to 4:00 p.m., tends to go back to what it was doing at 3:00-3:20 p.m.)

These rules can apply to any chart that follows the NASDAQ, NYSE or the S&P500. So for example any stock on the NASDAQ100 list should do the same as above.

The above rules will apply to the market most of the time but especially on ranging markets i.e. markets that tend to trade sideways as there is no real news moving them.

If used in conjunction with the market indicators i.e. MACD, RSI etc this information becomes a powerful tool for taking lots of money out of the market.

Multi Day Cycles

General Market Tips:
Strong up Mondays usually means down week.
Strong down Mondays, usually mean up week.

Markets rally in mornings, sell off in afternoons = bearishness
Markets sell off in mornings, rally in afternoons = bullishness
Another way of making great trades is using the little known multi day trading cycle.

Here’s how it works

On the 3rd, 5th or 8th day a stock will generally reverse course! I know its hard to believe but its correct. Suppose a stock is falling. Very often the stock will halt its slide or even rebound on the third day. Now if it doesn’t hold up on that third day watch for the Falling to stop on the 5th day and then again on the 8th day.

The 8th day is my favorite as you can make spectacular gains on this day. This is probably one of the best kept secrets around. Again, if you use this information with the other indicators & use a 10 day MA in, then you should have a good shot at getting in at the bottom. Also don’t forget to use the charts at to give you an even better edge on things.

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Yafari Review and Marketing Secrets

Yafari is a brand new MLM direct sales company. Although the company is brand new the owners have over 30 years of experience in the health and wellness industry and direct marketing methods. Yafari is located at 3815 Highknob Cr. Naperville, Illinois. and offers a new healthy kinetic energy shot with a unique money making opportunity attached to it.

The Product

The Herbal energy shot offers No Sugars, No Calories, No Jitters, and No Crash. They use a proprietary blend of select ingredients that has been known to…

Help promote your mood
Enhance fat burning
improve concentration
promote energy
Some of the key ingredients include Niacin, Vitamin B6 and B12, Rhodiola Crenulata, L-Arginine, L-Theanine, Caralluma Fimbriata, and Damiana Leaf.

The Business Opportunity

Yafari offers 5 ways to earn money with their product…

Retail profits
Fast start bonus
Team Bonus
Car Bonus
Leadership Bonus
To qualify for all 5 earnings methods you must grow your business, their is currently 6 different levels to promote through starting out with basic Distributor. After meeting certain criteria you advance to the following: Gold Distributor, National Marketing Director, 1 Star NMD, 2 Star NMD, and 3 Star NMD. You must promote to 1 Star NMD minimum before you are eligible for the car bonus and leadership bonus.

The Distributor fee and personal website Costs $29.00 with a $29.00 monthly auto ship fee. You can also join with a basic fast start pack for $94.00 or an Executive fast start pack for $235.56.


The Yafari energy shot opportunity has great potential: however, It is a brand new company so only time will tell its longevity. that being said if you are looking for a low priced, healthy energy business, you are at the ground floor. If you have noticed the demand for energy shots have grown, their quick and easy and you can take them on the go or before the big game.

The Problem

The biggest problem with this company as well as any direct sales company is marketing. Yafari offers you a company replicated website which is great for ordering your product but not so good for building your team. Network marketers usually face 2 major problems when trying to build their business.

Lack Of Leads
Lack Of Money
If you want to build a successful Yafari business you must overcome those two major problems and learn how to market your business properly. You need to throw out every thing you were taught by your upline and learn how to market like the top producers. Below are a few top producer tips and secrets you can use to explode your business.

STOP Marketing your Company replicated website RIGHT NOW!!
Learn how to brand yourself as a leader, Market yourself, not your company
Learn how to build an online list and generate FREE leads
Learn to Monetize your list and earn commissions even when people don’t join your primary opportunity
Learn how to market through web 2.0 and proper social marketing techniques
Learn proper Video marketing techniques
Plug in to free live weekly webinars
Personal Development
Create a Marketing plan around your time and budget
Learn PPC marketing strategies to keep your cost per click down
Learn Article Marketing
Network Marketing has changed forever, it doesn’t matter if your promoting Yafari or another opportunity, the days of chasing people around shopping malls, Dragging friends and family to Hotel meetings, buying leads, handing out flyer’s etc. has ended forever. The fact is you know, what you are doing right now to build your MLM business simply doesn’t work. You know their is a better and smarter way, and their is. I struggled for over 6 years doing everything my upline told me to, I could never make more than a couple hundred dollars a month, and finally I was lucky enough to have someone show me the way. I would like to do the same for you. I wish you the best of luck in building a successful business with Yafari.

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Entrepreneur Bootstrappers – How to Create Your Marketing Plan in 7 Sentences

As an entrepreneur, you will need to create a marketing plan in order to have the correct blueprint for the direction of your business. Without a marketing plan, your marketing can wander off in many unsuccessful directions. Here you will find out how to create a one-page marketing plan that will give your business laser-focus.

Jay Conrad Levinson, the grandfather of marketing for the bootstrapping small business owner, created a one-page, seven-step marketing plan formula that will help guide your business towards profitability. This plan should never be more than a single page, and in most cases it won’t be more than seven sentences.

By creating a short and simple marketing plan, you will have a document that you can constantly refer to and change as your business changes with growth. Here are the steps:

1. Explain the purpose of your marketing. What are you trying to accomplish? More sales, to get someone to subscribe to your free letter, to get a person to mail a post card, or to get someone to visit your store. There are many possibilities.

2. Spell out how you are going to achieve that purpose by providing certain benefits to your customers. These should be benefits that should be perceived as unique to your business.

3. Specify your target market. Who are the people that you are looking for and what are all of their statistics (age, wages, hobbies etc.).

4. Describe your niche in that market. Where does your company fit vs. all of the other companies in your market.

5. Outline the marketing weapons you will use. List the various ways you will get your message out, such as direct mail, billboards, televisions ads, etc.

6. What is the identity of your business? How are you going to present your business to your customers and what will be your unique selling proposition.

7. Establish your marketing budget. Write down exactly how much you can afford to spend on gaining customers.

Joshua Black is an on-line infopreneur, marketing consultant, author and educator dedicated to helping the bootstrapping small business owner succeed.

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Internet Marketing Online – The Truth!

Internet or online marketing consists of any sort of marketing conducted via the internet. Internet marketing incorporates forms equivalent to virtually any aspect of traditional marketing: e-commerce sites, for example, sell products directly to consumers or businesses, while “print” and “broadcast” advertising have rough online equivalents in the forms of text and multimedia advertising respectively. Furthermore, the internet provides for countless unique marketing opportunities.

Internet marketing online has a number of obvious advantages over conventional marketing. As a fast-growing, global institution, the internet allows businesses to reach out to wider, more varied audiences. At the same time, online marketing can be comparatively more cost-effective than other forms of marketing. Through e-mail marketing, for example, newsletters or catalogues can be distributed at a significantly lower cost than their print equivalents, while placement advertisements like banners and contextual ads afford a greater scope of effectiveness compared to print or television ads. Additionally, while traditional advertising provides no guarantee of return, it is common for online advertising space to be offered on a cost-per-sale or cost-per-action basis, thus guaranteeing a successful ad.

Internet marketing online also offers dimensions which are not present in any other sector. Social networking sites like MySpace or Facebook constitute a new frontier for marketers, with the possibility for businesses to get involved with consumers on a more personal level, and for publicity to flow through the connections which form the basis of these online communities. Search engine marketing allows marketers to respond directly to the queries of the consumer; a baker, for example, can take steps to assure that her business is featured prominently whenever someone in the area searches for “cake.”

Highly detailed data collection is another aspect of internet marketing online which is made simpler by the internet. Web analytics software enables operators of websites to learn about who and where their visitors are, how and why they came to the website, and how effective the site is at maintaining their interest. Website content can then be optimized for on a viewer-by-viewer basis using this information. Affiliate marketing, an online marketing strategy involving the direction of visitors from one website to another, is another thing to consider. Amazon and eBay, among other e-commerce heavyweights, are known for their affiliate marketing programs.

The internet is only becoming more a part of everyday life for people worldwide. Internet marketing online, with its inherent advantages and unique possibilities, is worth considering for businesses of any size.

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5 No-Fail Tips For Writing Customer-Centric Marketing Copy

Your marketing communications- web sites, newsletters, direct mail, sales letters, etc.- REALLY DO often make your company’s first impression. Focus the content on the customer. Engage his thoughts. Appeal to his desire to solve a problem. Show empathy. Then, and only then, introduce your product/service as a solution.

The secret to building better customer relationships is customer-centric marketing copy. It’s your super secret customer handshake!

5 tips for writing customer-centric sales copy

Whether you’re writing web site copy, a newsletter, a press release, a sales letter or an email, the focus belongs on the reader, your potential or current customer. Put yourself in their shoes. Write down the features of your product or service. Then write down the benefits those features mean to your customers. The benefits list is where you’re going to get the meat of your content. Not from your features, but from the benefits.

1) Walk a mile in your customers’ shoes

Make that 5 miles. Good marketing copy addresses a need, but great marketing copy goes the extra 4 miles to prove you understand their situation, you’ve been there too and you know exactly how to help. You know your business better than anyone so it isn’t too far of a leap to guess when and why your customers buy from you. For example, 1800Flowers sends an email near the date you last ordered as a birthday or anniversary reminder. Sometimes, marketers are on the selling side for so long that they forget why customers buy.

Before you communicate with your customers for any reason, get a refresher on what they want and need from you. Be sure you know:

Their problem or challenge and why it’s a problem
If they are familiar with your company, product or service
Any “pain points” associated with their need/want
Changes in their view of your industry, your company or the world (think Exxon Valdez incident)
Who REALLY makes the purchase and who gets your marketing collateral (they’re not always the same person)
1st Warning: Don’t assume you know the answers already. Review them before each customer marketing contact and it just might be a light bulb moment that could change your marketing approach and the results.
2nd Warning: Don’t think this customer-centric approach doesn’t apply to your product/service or company. Whether you’re family-oriented travel company, a software program vendor or a business consultant, customer-centric copy is key to building relationships and earning first and subsequent sales.

2) Don’t be the “it’s all about me” guy

Customer-centric copy talks to the reader about the reader. This goes for online or offline marketing copywriting. It’s one of the rules that remain the same for both mediums. Speak directly to the reader addressing him as “you”, not “our customers.” Write about the emotion involved. Remember, humans respond to empathy and it’s their point of view that matters, not your company’s.

3) Your customers have a problem; they just don’t know it yet

Pharmaceutical companies didn’t invent this concept, but they perfected it. The drug companies started bypassing the doctor and marketing straight to the consumer. Patients made doctor appointments for prescriptions only. The frequency with which these ads appear has the power to create symptoms. The customer-centric copy comes full circle. Problem. Empathy. Solution.

4) Speak to customers in their language

Pharmaceutical media and print ads are written and spoken in everyday English. Children understand them. But the package insert is another story. By the time the patient gets to the insert, the sale is made and now the lawyers take over. But talking to people in their language FIRST made the sale.

Use their language as your keywords. If you’re selling cow nectar but everyone calls it milk, you better call it milk too because people don’t search for cow nectar, they search “milk.”

5) You can’t please everyone, so don’t sell to everyone

80% of your business comes from 20% of your clients. The 80/20 rule applies to marketing as well as sales. Get to know that 20% and market specifically to that 20%. Are they the decision makers? Are they the end users? Are they the ones who will directly benefit? Do they have other people to convince? Anything new about your product/industry they should know?

It’s not how well you know your product that is going to determine the level of your sales and your success; it’s how well you know your customer. Where you go from here depends on how well your marketing content speaks to and engages him. And what should you do if you’re just too close to your product/service to get a clear customer perspective? Hire a professional copywriter of course.

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